Dominator is a spray-on truck bed liner. With so many similar products, how does a company stand out amongst the competition? For one, Dominator cuts out an extra step in the measuring process, so it is quicker than the competition. It also has a cool name and an even cooler logo.
What better way to protect your truck bed than with an actual attack dog morphing out of the back?
Background photos were compiled and sent to Harvey Phillips for Photoshop illustration magic.
The concept was also adapted for online banner ads.
Recipient of the 2018 Akron Addy Silver Award for Illustration.